Making Sexual Violence Against Women “Cool”… This Time from PETA
I was happy to see that Maura Judkis over at the Washington Post blogs picked up on my commentary on the Liquid Plumr Double Impact ad the other day. I was significantly less happy, however, when she brought to my attention this ad from PETA (People for the Ethical Treatment of Animals) which makes light of violence against women and sexual violence:
This woman is clearly very injured. She is in a neck brace, for Christ’s sake. Plus, the ad intentionally features her stumbling and seeming to wince from pain between her legs as she tries to climb the stairs.
Her injuries are supposed to have been caused by “TFWVAKTBOOM.” That is, “Boyfriend went vegan and knocked the bottom out of me.” As the ad goes on to say, her boyfriend “went vegan” and all of a sudden was able to “bring it like a tantric porn star.” Then, we see footage of her being banged violently against the wall (later he is seen patching the wall up with plaster).
The “capper” to the whole ad is that she seems to have stumbled through the streets, wincing painfully all the way, wearing her neckbrace and almost nothing else (why would she bother to get dressed, it would delay the sexual aggression she is portrayed as clearly craving) to go out and purchase some raw veggies for her newly vegan boyfriend. All, as is spelled out with no room for subtlety or guessing, because she is so eager to be near-raped and battered again.
Women DON’T like being battered and beaten. No one should want to have sex like a porn star — porn is about dehumanizing and degrading, about getting off on the enslavement of others. And if you want to make a case for “going vegan” — especially if you claim to be doing so out of a desire to be “ethical to animals” — then make a fucking argument for why that is ethical, don’t do so based on appealing to ugly misogyny and machismo or by trivializing sexual assault and violent battery.
It is time this shit be opposed and called out for the woman-hating it concentrates and normalizes. This is NOT something people should just laugh off or get used to. The normalizing of violence and sexual assault against women is growing. It will not stop if it is not publicly and massively resisted and challenged. This is why one of the stops on our March 10th protest for International Women’s Day is Times Square, where we will protest the objectification and degradation of women which saturates American culture. We’ll protest the way that women’s bodies are displayed — half naked and half starved — and used to sell everything from cars to clothes to “American culture” to the world.
This is part of a larger march connecting up the many sites of the degradation and enslavement of women. We’ll be starting at St. Patrick’s Cathedral, the biggest Catholic institution in New York for their role in the assault on birth control and abortion. We’ll protest the US Military Recruiting Center for the way it concentrates violence against women. We’ll protest one of the anti-abortion “Crisis Pregnancy Centers” and several of the strip clubs in the area. JOIN US!
March 10th — for International Women’s Day
Protest and March against sites of women’s oppression!
12 noon: GATHER NEAR ST. PATRICK’S CATHEDRAL in New York City!